DELAUGHTER BAILER BONDS
OVER 700% INCREASE IN ORGANIC TRAFFIC OVER 2 YEARS
Client Website : www.delaughterbailbonds.com
736%
Increase In Organic Traffic
639x
New Keywords Ranked
1,000%
Increase In Organic Keyword Rankings
The Client
Delaughter Bailer Bonds has been serving the people of Indiana since 2010, with high-quality and reliable bail bonds services. Their commitment to the community and prime service standards is at the forefront of their vision.
With location in 14 counties throughout Indiana, Delaughter turned to Search Berg as a digital partner to support with the online presence and visibility of these locations.
Client Feedback
In the first few months we gained a bit of traffic through on-page SEO optimization but it was constant and we wanted it to increase. Search Berg developed a plan to increase our traffic and within a couple of months our site's traffic increased and we were ranking for a bunch of keywords.
The Ask
Delaughter’s requirement was to improve visibility throughout the digital space for the
main business as well as each of their sub-locations. More visibility means more
traffic, and that in turn, funnels down to a better bottom line.
Simple enough right? Well, not quite.
The SEO team at Search Berg realized that the “quality” of traffic was equally
important in order to get higher conversions.
This meant taking hard decisions to weed out irrelevant traffic and streamline the
brand visibility and offerings for its target audience.
Increased Impressions
Increased Clicks
Better Traffic
The Search Berg Fix
Prior to jumping into activities, we had to
understand what was going on with their traffic, keywords, and backlinks.
Hence, the SEO audit.
The audit confirmed that the company’s traffic was flat. They would experience the occasional
increase but it will drop shortly afterward. This seesaw trend had been happening for at least a
year before they started working with us.